The fintech app market doesn’t stand still: firms are actively developing fintech stuff incorporating AI, ecosystems, and paperless services. These sophisticated alternatives make people’s lives simpler, yet they may be perplexing when badly offered.
Of course, it is preferable to outsource such complex work to a fintech software development company, but if you insist on doing everything yourself, here are our recommendations on how to create a tech-advanced mobile app according to all canons.
#1. Use hyper personalization
One of the important trends in fintech apps is hyper-personalization based on data about user behavior. The more data about the actions of the client there is, the more accurate the offers of services will be.
For example, someone transfers money to parents weekly, someone repays the loan monthly. Artificial intelligence recognizes and analyzes the actions and interests of the user and offers him relevant services.
Hyper-personalization allows you to spend less time searching for options and information, freeing up time for more important things. When the right options are at hand, then it is more likely that a person will return to your application again.
#2. Implement instant payment
CC linking is a must have for any app that sells its products or services. A person is more likely to make a purchase if he doesn’t have to look up a card number or go to third-party mobile services. In addition to Apple and Google pay, which are already familiar to many systems, another form of payment has appeared – FPS (Fast Payment System).
FPS enables the self-employed to instantly receive money on their card without tax sanctions. Or, for example, pay bills for social services using a QR code in any user-friendly mobile bank.
#3. Provide engaging user experience
Keeping users from getting bored and leaving the app is not an easy task that requires professional product development. Due to the high competition in the market, all businesses do their best to demonstrate to clients that they are unique: the loyal ones get premium status, personal managers, bonuses and cashback, and many more stuff.
Such personal accompaniment further increases loyalty and creates the image of a caring company.
Add elements of gamification – game mechanics of animation, quest components, achievements. For example: trigger clients to buy goods of certain brands and get points, cashback, prizes.
#4. Take care of UX/UI design
Although this is the last point, it is actually the most important. Good design is the basis of a successful application, it is on it that the client journey depends: whether it will be convenient and pleasant for people to use the service or not.
For a fintech application, it is a must not only to connect trending options, but also to be easy to use.
Promotion of fintech applications
To successfully advertise an app, it is necessary to have a thorough grasp of how a specific vertical operates. If we speak about fintech, you must determine how consumers will interact with the app. Unlike a social network, a person is unlikely to log into a digital banking program numerous times each day. At the same time, users with a high likelihood will check the portfolio frequently and execute trades on the trading program.
Users of fintech applications are generally quite loyal. Fintech apps have the largest number of users retention, with 18 percent on the seventh day and 12 percent on the thirtieth. Fintech clients, unlike gamers, are not continuously on the lookout for new and better solutions. If the program is useful to the user, he will not leave it for another alternative.
That is why follow our advice to create a truly unique product that will win the hearts of people.