It’s hardly controversial to state that a poor user experience is bad for business. However, while many IT–reliant organisations monitor app performance, very few of them have a clear idea of what’s really going on behind the scenes.

This is not okay. With the average organisation running roughly 545 services in the cloud, and hybrid environments becoming the norm, you need to understand the sort of performance these apps are delivering.

This is especially important re. two key performance components: availability and response times. Customers expect these to be top tier when they access applications, no matter whether they’re doing so from a mobile, computer, or tablet.

As a result, performance transparency is essential, and APM software can help to deliver this. Providing detailed insights into what’s really going on with your apps, it’s something every business should invest in.

Here are a few of the primary benefits to be aware of.

Increased visibility across your tech stack

Increased visibility across your tech stack

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When it’s well-designed and implemented, APM software ensures a seamless application experience for your customers. Monitoring performance from server-side to client-side, it’s able to identify bottlenecks and resolve issues before they have a detrimental impact on your business.

One of the ways APM software does this is by delivering visibility across your tech stack. This means you’ll be able to see how apps are performing no matter where they’re located – in a private cloud, public, or a legacy system. As such, you can monitor performance for all of your enterprise users, irrespective of location or the device they’re accessing your system from.


Because you can experience apps in the same way your users do, this means you can easily pinpoint where there are issues and avoid any bottlenecks developing. This in-depth insight into your diagnostics allows you to resolve potential problems before they lead to complaints or customer dissatisfaction.

Not only is this useful in itself, but it can make your entire enterprise more productive as you avoid service disruptions and the work that goes with them.

Lower IT outlay

While APM software is fantastic for increasing transparency across your applications and providing a better customer experience, it has another equally advantageous upside: it can help to cut your costs.

That’s because APM allows you to spend your budget better by increasing your overall system knowledge. For example, it can be handy in helping to predict peaks and troughs in consumption, while also empowering you to more effectively manage expensive resources.

Additionally, APM software is a useful tool for facilitating a strategic approach to performance management. Properly utilised, it means you can better consolidate your tools, make your business more efficient, and eliminate the need for certain specialist skills.

Proactive management

Proactive management

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Finally, APM software is a wonderful tool for increasing your ability to proactively manage potential issues. Say, for example, your developers are interested in seeing how their code is working before deploying it. Using APM, they can gain a clearer picture of performance before taking their product to the end-user.

In addition, APM software is great for troubleshooting. Able to spot emergent issues, it can send alerts to your IT team so they’re able to resolve these before they become a problem. This not only allows for quicker resolutions, but helps to circumvent any costly fallout and the counterproductive finger-pointing that comes with it.

Is it worth your organisation investing in APM software?