How come Online Casinos are so good in terms of conversion rate?

Evidence had shown that online casinos have a better conversion rate of free players to paying players of nearly 20% when compared to their real-world counterparts. The question is, how do they manage to be so much better at doing so?  And what makes users feel more compelled to join a casino, moments after arriving at a casino landing page when compared to walking into a glitzy and glamorous casino? This article will aim to answer that question.


The first reason is a crucial and defining element between online and real-world casinos. That is the fact that online casinos are much more convenient and accessible than their real-world counterparts and this will be the case from your very first day. If you are looking to join an online casino, it just a matter of a quick google search or typing in a casino’s URL, then completing the registration procedure which takes a couple of minutes and then you are ready to start playing.

If you are going to attend a real-world casino, that same timeframe wouldn’t even get you a 1/10 of the way to the casino you wish to sign-up at. Joining a real-world casino world casino means going out of your way, and in the fast-pace of modern life, very few people are willing to do that when they can do alternatively just sign up and play directly on their mobile or laptop.



Another key way in which online casinos have increased their conversion rates is via bonuses. These are essentially rewards for signing up and depositing to a casino for the first time. For doing so, you will be given cash bonuses, free spins or something else you can use at the casino, which is something that would seldom happen at real-world casino. 

While there are some no deposit deals, most require you to at least pay the minimum deposit in order to claim them. Due to this, they have easily converted you to their site and in return, you have yourself some extra free playtime. It is the case for many people, that they even sign up, claim a bonus, use it but then never return. This will still count as a conversion for the online casino though.

The other side of the coin though, is if you claim a bonus, often you must stay at the casino in order to get through the wagering requirements which can further keep as a customer. However, the many services online casinos offer, often mean you stay longer anyway.

More Selection

This brings us on to another significant element that makes online casinos so good at converting players, their selections. If you are an avid casino fan and you want to play all your favourite casino games, whether that be slots, table games or place bets on sports, then at online casinos you can do that all in one place.

While at most real-world venues, you may be limited to just what that casino offers, due to the lack of a need for space that online casinos have, you don’t need to worry about limitations and can play whatever you want, whenever you want. As well as this, thanks to advancements in technological aspects of live casino, you lose nothing in the experience either when you opt to play at online casinos either.