15 Analytic Online Tools For Digital Marketers

The secret to many a marketer’s success is the way they analyze their data. If you can take your data and divine how to improve your campaigns with it, your business can go far. Here’s 15 Analytic online tools that will help you get everything you need from your data.

  1. Easy Word Count: This tool is perfect for checking the length of your content. When longer content is doing better in SEO rankings, it’s one you should certainly put to use. Just paste your text in, and then you’ll get a quick and accurate word count.
  2. Heap Analytics: This tool is designed to track each individual user, and see what it is they’re doing online. It can track all the way back to the day Heap was installed. It’s a great way to start identifying your demographics, and therefore targeting them.
  3. Mixpanel: This tool will show you exactly where your customers are going when they visit your site, the journey they take, and how long they spend on each stop. It’s a great way to see what’s working on the site, and what could so with tweaking to be truly optimal.
  4. Content Scoring: Want to know what that one Tweet or blog post did to further your business, or attract new clients? Content Scoring can do that. You can get granular details from this tool, so you can go as deep as you like on this.

Content Scoring


Content Scoring

  1. State Of Writing: the key to a good website is good content. That’s why this tool is so important. It’s essentially an e-library, packed full of useful guides and how tos on how to write almost anything. Give them a look when you’re having trouble creating your content.
  2. Cyfe: This tool is an all in one business tool dashboard. You can get new data in real time as it develops, you’re always on the pulse of what’s running your website. You can use all the prebuilt tools and widgets to personalise what you track, too.
  3. Moz Pro: This site bills itself as the complete SEO toolset. It’s packed full of free tools you can use from the word go, letting you track keywords, visitors, rankings, and more. It’s one of the best way s to keep all of your data in the same place.
  4. Paper Fellows: Getting your content right means knowing what it is your audience wants. If you’re looking to define what you should be writing about, this is the place to go. Get in touch with this writing community, and research your topics in depth before you use them.
  5. Kissmetrics: This tool is interested in tracking what your audience is doing, both on and off your website. What are they interested in? What do they want? With this information, they’ll help you develop behaviour based emails to target them.
  6. Hotjar: It’s not just the audience you’re looking to track, it’s how they’re viewing the site itself. Hotjar helps you see the differences in browsing between mobile and desktop, enabling you to make changes as and when needed.
  7. UK Writings: If you don’t have good content, you won’t have an audience to write for. This service will help you analyse what your audience wants, and then create content that really speaks to them. Hire their writers and you’ll do well.
  8. Oribi: For some marketers, they find it difficult to use data as they find the whole process so intimidating. Oribi is built to help them make sense of what they’re seeing, and make decisions to move forward. It’s user friendly and easy to use.
  9. Google Analytics: If you’re just starting out, Google Analytics is the place to be. It’s free to use, and it still gives you a whole wealth of data. You’ll be able to see where your audience is geographically, where they were referred from, and how they’re using your site.
  10. Big Assignments: You’ll need qualified editors for any content that you put online. Get in touch with this site, and they’ll give you an editor who can proofread and edit any content you have, before it gets put online. It’s the best way to ensure you’re using content that will get and keep you the audience you want.
  11. Piwik: This tool is very similar to Google Analytics in that it’s free and easy to use. It’s an open source tool and so is always being tweaked. This one can give you customized reports on almost anything you need.

These 15 tools are all highly useful for marketers, so make sure you give them a try. You’ll find that it’s much easier to keep track of your data, and make decisions depending on what you find. Put them to the test and see.