Using The Resources Available

As it turns out, a mobile application can increase your brand’s reach threefold. Granted, expanded brand reach doesn’t represent a one-to-one uptick in sales. But statistically, it should increase your acquisitions by a factor of three. Think about it critically. If three hundred views of your product result in three sales, nine hundred should result in nine.

It’s simple arithmetic. The more people you can reach, the more successful your business will be. When you can reach them organically, you’re doing even better. The thing is, people don’t like to be pressured. They don’t like to be told “do this” or “don’t do that”. They want to be told: “do what you want, and we support you—also, we develop ‘product A’.”

Applications of the mobile variety are a kind of backhanded marketing campaign in that their primary directive is to provide potential clients with some useful service that puts the business name of the app developer in the back of the potential client’s mind.

Think of it like one of those little calculators you could buy in the nineties that, at the press of a button, propped themselves up with a spring-loaded lever. Think of a pen with the name of your company on the side. Mobile applications are the same thing, but more effective.

With the pen, you’re going to run out of ink. And when you’re writing, it’s unlikely you’ll even remember there is a logo on the side; much less what that logo pertains to. Calculators are ubiquitous today; you’ve got two on the computer through which you read these words right now, and definitely have one on the smartphone in your pocket.

Mobile Applications Can Solidify And Expand Your Brand

Tangential Technology Benefits

Meanwhile, applications can be upgraded proactively as new developments in technology become available. It’s like if you bought a clutch of embossed pens and could click a button on your computer to change their exterior advertisements as your business moved forward.


Statistically, it has been demonstrated that mobile applications can boost traffic and increase brand awareness. The key is to discover where there’s a need in the market, and how to exploit it. Little games are ideal—Tetris knockoffs and bubble-bursting games. A fun jingle, a simple animation; when the level is won, your ad pops up.

But like pens and calculators, giving clients useful applications also makes a lot of sense. Give them a mortgage calculator, or an interest projector. Give them an app which shows all the schools in their area, or all the cellphone stores. What does your business do, and what kind of service can you provide for your clientele?

Once you’ve figured out the tack to take, don’t sit back in your easy chair of profit and brand expansion just yet. You’ve got to maintain that application, and ensure it works as it should.

According to, your mobile app’s Java performance will fluctuate, and requires monitoring for greatest trustworthy utility, because usage in reality will differ from that facilitated during design: “What works in development might not be quite as helpful in a production environment.”

Realistic, If Tongue-In-Cheek, Considerations

Realistic, If Tongue-In-Cheek, Considerations

You can’t always replicate the way in which an application will be used. Nobody intended calculators to be the butt of underhanded sensualistic jokes involving the similarity between certain numbers and letters when represented upside down. Yet to this day middle schoolers are giggling over misrepresented numerical relationships.

While certain misrepresentations of your application may be harmless and non-impactful to performance, some could substantively compromise your business through misrepresentation. You must maintain your application once it’s been unveiled.