The game ‘Snake’ became the standard pre-loaded game on Nokia mobile phones in 1998, and the world quickly became addicted. The simple monochrome graphics of the game have since been replaced with more sophisticated mobile gaming, but revisiting the original reminds us how far mobile gaming technology has come. It was the popularity of Snake which inspired companies to begin working on new technology in the sector. Although early developments were not particularly successful, the seeds had been sown, and both gamers and developers begun to get excited about the possibilities for mobile-based games.

As mobile technology advanced, space was opened for new games to be ushered into the market – colour screens, support for Javascript and the explosion of the mobile phone market all contributed to development in the field. Major game publishers began to take notice, and many launched a mobile games division. The advent of the iPhone was the real turning point for mobile gaming; where once companies were investing significant time and resource in adapting existing games for the myriad of different technology specifications on individual phones, the iPhone allowed for higher-quality games and established a direct connection between developers and consumers which benefits both parties.

The App Store now offers more than 600,000 apps and more than 25 billion apps have been downloaded since the launch in 2008. Although struggling to keep up with Apple, the Google Android Market and the Amazon Appstore also provide a platform for game developers to showcase their products. Innovations in mobile technology allows for a variety of companies to offer unparalleled gaming experience to consumers and engage their audiences in new ways. Alongside arcade and action games, casino gaming on mobile phones is a popular gaming phenomenon.


mobile gaming market

The sleek graphics, fast loading time and ability to sync with online accounts allows consumers to enjoy their favourite slot games on the move and many are compatible with a range of mobile devices., for example, offer a variety of slot games on their mobile casino app, including Tomb Raider, Pub Fruity and Mermaids Millions which are available to play here. With companies like Ladbrokes investing resource into the development of revolutionary mobile casino gaming, the possibilities for the sector can only increase. The proliferation of mobile technology throughout the world is strengthening the mobile gaming market.

In 2011 there were 6 billion mobile phone subscribers in the world, with this number only set to rise. For the most part, this is a captive audience and mobile gaming provides a platform to engage a wider audience; ‘Angry Birds’, and other such games, are popular beyond the usual audience of both traditional and mobile phone gaming. Currently, only 33% of gamers play games on their mobile devices, so there is still potential for the market to grow significantly. PricewaterhouseCoopers estimates that the global wireless games market will reach $12.7 billion in 2014.