Useful Web Design Proposal Writing Techniques

A lot of designers still work in a very traditional way and instead of spending hundreds of dollars on marketing their skills, they prefer to mention everything in their web design proposal. A proposal is something which can either make or break the situation for you because most employers will take a decision whether to hire you or not on the basis of your proposal so you need to be very good with making proposal. Proposal is not all about the pricing; it is a great way to highlight your best skills. Even if you do not want to get into a lot of details, writing the correct things in a proposal is very important. If you’ve ever written copy for a booklet printing order, you already know some of these tips.

Winning jobs is not at all an easy task especially for freelancers so in order to get more and more projects, you need to improve your proposal making skills so that you can impress your potential employers. Whatever you write in a proposal means a lot and it does not matter is you are penning things down on a paper or if you are writing an email or sending out a complete proposal, it just has to be perfect. Now, that you know and understand the importance of writing a great web design proposal, following are a few tips that will help in attaining your goal of writing a decent proposal:

Never Ignore the Importance of Research

Never Ignore the Importance of Research

Before sending out a proposal, it is very important to get done with your homework. Your proposal can do wonders for you only if it demonstrates that you have a great knowledge about your client and his needs. You will instantly grab your client’s attention if you are addressing to his individual needs. For instance, for a printing company’s website, you need to know their products like brochures, flyers, posters, calendars, posters, rack cards etc. A proposal should never look like a template designed for every client. A proposal should show your client that you have taken out time to do a research on their needs and have designed proposal accordingly.

So, start off your proposal making by research on the company and its needs. Once you are done with it, you can mention how you can prove to be a great help in resolving the issues of the company. You need to write down things in a way that it shows client you are dedicated towards your work and you have a good knowledge about their specific requirements. Only then a client will trust you with their project.

Be Precise About Your Skills

Be Precise About Your Skills

A common mistake that every second designer tends to make is that they try to tell client that they know everything about web designing and they are good at almost everything. Web designers need to realize that their clients have a brain too and they know that a single person cannot be perfect at everything. So you need to be specific about your skills and mention those skills which are the best asset for you.

As mentioned earlier, you have already written down the client’s issues in your proposal and now you need to highlight those skills which can help you in resolving those issues. They key here is to not to confuse your client by an over flow of skills in your proposal. Be specific and precise so that client exactly knows why and what for he is hiring you.


Visual Examples in a Proposal

Visual Examples in a Business Proposal

Every client would want to see some of your previous work so that he can see your potential as a web designer. Try to send some visual examples along with your proposal and if your proposal can show them the fact that you can prove to be a problem solver for them, it would be great.  Every client wants to know what you are capable of but they would be more interested in knowing how your capabilities can help them. Also, you should be providing visual examples and reference on your own without having your client to ask you for references.

Give Them Something They Can’t Say NO To

Your proposal should contain every minute detail and it should leave no room for confusion. You should be very clear about your pricing and not only that, a detailed timeline for delivering your work should be included in your proposal.

Now, quoting a price can be a difficult situation because it depends if you quote per project or if you have set prices for every project. If you are quoting as per the project, you need to mention each and everything in your proposal even if it does not sound that important. Also, giving clients a deadline is also a good option. You need to set a time limit when it comes to proposal so that client can get back to you within time or at least ask for an extension to make a decision.

There is No Room for Mistakes

When it comes to writing, your proposal should not contain any kind of spelling, typo or grammatical mistakes. This is going to be a major put off for the client so roof read your proposal before sending it out because there is no room for such mistakes in a proposal. At times, we cannot see mistakes in something we have been working on so it is better to have someone else read it to make sure that it does not have any grammatical or typo errors.

Also using internet slang is a big NO. Your proposal should be thoroughly professional. A client should know that you have spent time in making the proposal because if he witnesses careless mistakes in your proposal, he will not really trust you with the project.

Staying Accessible Is Necessary

There is no point of working so hard on a proposal if you are not available to answer a call from a client of respond to an email. Whenever you are sending out a proposal be sure to send your contact information with it and try to be available. Your client might have a lot of questions to ask or some confusion which he might need to clarify so you have to invite questions from him and be prepared to answer them. You can even invite them for a meeting or have a phone call discussion, depending on what is convenient for both, you and the client.

Highlighting Future Steps

Highlighting Future Steps

You need to write a very strong conclusion so that it encourages your client for a call to action. You should mention your terms and conditions within the proposal. Also, tell them that you can be contacted anytime they want to further discuss the proposal. Also, if you need a contract signed before getting started, you should mention it in your email.


The basic concept of designing a proposal is to inform a client that you are aware of their needs and you can prove to be really beneficial for their project. Your proposal is the best way to convince your client that there can be no better choice for their project than you. If you keep the above mentioned points in your mind, you can definitely write a winning web design proposal. Always remember, your proposal will be your initial impression and make sure, you put your best things forward.