Smashing Buzz » Communication

Photos – The Most Unusual Sculpture of the World

admin — Fri, 05 Nov 2010 19:25:40 +0000

Wikipedia have an clear description about “Sculpture” art. these kind of art have some communication message about an special voice, that’s why in all over the world peoples try to make Unusual sculpture and some of great we would like to share with you in below listing.

Sculpture is three-dimensional artwork created by shaping or combining hard materials – typically stone – or marble, metal, glass, or wood. Softer (“plastic”) materials can also be used, such as clay, textiles, plastics, polymers and softer metals. The term has been extended to works including sound, text and light.

Found objects may be presented as sculptures. Materials may be worked by removal such as carving; or they may be assembled such as by welding , hardened such as by firing, or molded or cast. Surface decoration such as paint may be applied. Sculpture has been described as one of the plastic arts because it can involve the use of materials that can be molded or modulated. Sculpture is an important form of public art. A collection of sculpture in a garden setting may be referred to as a sculpture garden.

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Unforgettable Funny Photo Collection – Illusions

Anupama Rao — Fri, 22 Oct 2010 19:07:46 +0000

We sharing something very special for your tired mood, these of all funny photos have worth and many silent words, sometime we catch awesome moments which call Illusions as you can see in this stunning collection. These of all moments based on distance overlapping, positioning and right timings are create a amazing perspective of photography.

We must appreciate all of those really professional photographers who catch these moments for laugh on our face, hope you all really like these of all stuff and we also appreciate if someone share your own photo for next version.

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Dons and Don’ts of Logo Communication

Arfa Mirza — Wed, 20 Oct 2010 17:53:07 +0000

Visual communication plays an important role in branding and brand communication. The most effective element of your brand’s visual communication is the logo. Your company’s logo along-with other visual elements (brochure, flyer, business card, branding image, letterhead, web site and collateral materials) is your opportunity to make a great first impression on your current customers as well as potential customers.

This is the age of data and information where every individual is bombarded with different types of content. In such circumstances, your logo is essential to linking your message to your brand. Your logo puts a face to the overall communication of your business. So basically the main objective of a logo is to identify as well as communicate visually.

A well designed logo will give your businesses credibility and should be included on layouts for printed color postcards and all other items that help build brand identity.

Importance of Logo Communication

The extension of your logo’s communication at different mediums (print, outdoor, electronic, web and even give-away branding items like T-shirts and caps) constitute what the marketing practitioners call ‘corporate identity’. All the mediums, when taken together, need to communicate a consistent message to whoever comes in contact with them. They maintain a company’s image and not having a communicative logo your corporate identity will be muddled or lost.

However, one should be very astute while designing such a logo that communicated to its target audience well. If you will try to combine your products, services, history, philosophy and mission statement all in one symbolic logo, it can harm your logo communication. Always remember that communication through the logo must be clear, concise, and virtually instantaneous.

What Should a Communicating Logo ‘Do’

Connects with Customers

A communicating logo is meant to connect the brand with its target market. It should help the customer or consumer relate to your brand by only looking at the logo. It acts as a bridge between your brand and its brand loyalty. Also, a communicative logo is often the very first interaction people have with you as it is like an interface. When people look at your logo, a thought process starts in their unconsciousness and that is what a communicating logo is meant for.

Initiates Thought Process

As mentioned in the above point, a well-communicating logo tends to initiate a deep thought process in their mind that involves imagination and super-conscious. Their imagination is engaged, and they tick over your logo in their mind, making sense of it and finding ways they can relate to it. However, this thought process can only be initiated with a communicating logo.

Builds Confidence and Trust

Logo is deeply associated with brand loyalty that arises after confidence and trust. The more your logo communicates and helps others relate to it, the faster you build confidence and trust in prospective customers. Another thing to remember is that your logo affects far more than just your target audience. It builds your own and your employees’ confidence in what and who they are working for. The most successful professionals communicate with confidence, just like communicating logos.

Marks Your Presence

Logo communication can mark yours and your brand’s presence even when you are not there. A logo can conduct your brand’s communication even at the most unreachable places, meaning – when you can’t be there in person, your logo can be. Your logo can make people feel your presence in their daily life and other casual and formal activities. However, only a communicating logo can have that kind of presence in the masses. It engages the imagination of your customer and it connects with their emotional epicenters.

Has a Meaning

Rationale and meaning is important for the basics of your logo. Only a cool logo or good-looking logo does not work, it needs to have a basic theme or rationale associated to it. Not only the overall logo, but all the elements should have their separate and actual meanings. If you have meaningless elements in your logo, chances are that people will have a harder time connecting with your logo. Basically people attach meaning to the things they see, as a part of their nature. So a well-communicating logo should have a proper meaning behind it.

What Should a Communicating Logo ‘Don’t’

Not be Boring

A logo shouldn’t ever be boring. A boring logo means the type of logo that fails to communicate a boring logo not only limits your customer’s attention towards it but also fail to engage them in the earlier mentioned thought process. They pass right over it, not taking note, not connecting, not remembering. In the span of the half a second that your business card gets when you hand it to someone, if your logo is a non-communicator and the game is over.

Not be too complicated

Simplicity is the key of logo communication. The simpler the logo, the better it will communicate to the target audience and the more complicated the logo, the harder it is for the onlooker to remember it. When people try to put too much into a logo, it usually results in a poor logo design that does not communicate at all.

Keeping a logo simple is sometimes easier said than done because one has to put a number of communicative elements into one single symbolic communication. However, with a little effort, even the most complex ideas can be condensed into a simple, highly communicative logo.

Not Include Photography

A logo is always made up of graphical elements. A communicating logo is easier to be remembered and recalled in an iconic form rather than a photograph. There are a number of reason for not adding a photo in the logo. Basically a photo contains millions of colors, whereas a logo typically contains one to four colors. If your eye has to process millions of different colors to remember a photo in your logo, it’s going to take some serious time to remember that logo.

On the other hand, a graphical logo will have one or maximum four colors which is much easier to be remembered. Another factor is that photos represent three-dimensional data and require the same difficult interpretation to make sense of them, which is not ideal when you have half a second to be remembered. While two dimensional data is much easier to remembered.

Not be a Copied

Your logo should not at all be a copy of another logo in the market. Remember that due to the abundance of media technology, people have become very astute in branding matters. They immediately recognize which logo or a part of logo has been copied by another that exists in the market.

Taking inspiration from some successful logos of the related industry that are present in the market is a good practice; however, there is a very thin line between inspiration and replication. While taking inspiration from other logos keep in mind that you should not cross this thin line. Keeping your work original is the key to design success and helps you maintain your personal and professional integrity too.

Not Have an Odd Font

Fonts are of crucial importance in the logo and other corporate communications. Some companies use font as their logo instead of an icon or graphical image. This practice depends on company type and the name of the company that is converted into a logo. Font-only logos have lesser recall and don’t attract the onlookers much. However, if you use an off-the-shelf font or a get a customized font for your logo, that can multiply the effect of your font-only logo.

You can use an off-the-shelf font as part of a logo design, but a standard font by itself is not unique, not ownable. In short, it cannot be used as a logo. A logo by its very nature should be unique. Its role is to set you apart and make people think.

Conclusion

Your logo is a dynamic and magnificent tool that holds the capacity for so much communication that even you or your sales person cannot deliver. However, the true power of logo communication is harnessed by only a few in the wide global market. You, with a little hardwork, can take advantage of your logo communication as well. Either you are getting a logo for the first time, or involved in a redesigning process, be very careful about the communication aspect of it, because eventually that matters a lot!

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Tips To Make Money From Your Design Blog

Arfa Mirza — Tue, 12 Oct 2010 05:38:41 +0000

There is so much information flowing all around the Internet and everyone of us is being bombarded with it every day. The enormous amount of information intake leads us to its expulsion after making an opinion on the basis of provided material. The complex network of World Wide Web, in general, and blogging, in particular, enabled us to express our opinions through this unique medium. However, most of us do not really know that our opinions based on our observation and expertise can actually pay us!

There are thousands of blogs on the Internet and millions of people are indulged in blogging. People blog, on the basis of their opinion, knowledge or expertise about a particular subject regarding a particular industry. Similarly, there are hundreds of design blogs on the Internet, managed by designers and artists. Such blogs have tips, techniques, tutorials, how-tos and general informative articles which turn out really useful for a great number of readers. However, here we are looking at it the other way round, i.e. the many ways an owner of a designing blog can benefit from it well.

There are some easy techniques of filling up your pocket with money generated from your blog:

Sell the Unused Space

The most common and quickest process of earning money from your blog is to sell the unutilized space on your page. The question which must have come in your mind is how to sell it? Well it is not that difficult as it sounds. Google Adsense is the key to put the first dollar in your pocket without even moving an inch from your seat.

Google Adsense allows you to post its ad on your website. The ad will be consistent with the kind of content you upload on your site. However, earning comes when your reader clicks on the ‘Ads by Google’. The more the user clicks, more it generates money in your account, but there are some precautionary measures one needs to take before getting greedy.

Story of selling your free space does not end here as there are few more tricks of the trade are going to finance you. If your blog generates good traffic every month then you can sell ads for your blog site on your own. It will eliminate the middleman’s role and enables you to come up with your own pricing formula based on your readership or traffic. The above method is certainly a good way of earning money but it is a bit slow and takes month and even years to reap benefits.

Affiliate Your Blog

There is no harm to affiliate yourself with others especially when this relationship gives some money in return. Affiliate marketing is one of the few popular techniques to make your site earn money. In this kind of marketing your blog serves as bridge to let your readers route to other direct selling sites. The common examples of such direct selling sites are Amazon, ClickBank and Link Share etc.

This kind of advertising is usually called CPA (Cost Per Action). The affiliate in this kind of advertising sends potential buyers to direct selling merchants. Then if the potential buyer purchases something, the host web sends some profit to your blog as well.

RSS Feeds

RSS feeds are not new in the Internet world. It allows the subscribers to receive the information for which they have attained the subscription. In order to do some online business you can have RSS feed ads. There are a lot of companies working in this area and can give you the ads on the basis of your CPM (Cost per Milli).

Sell your Services

On your blog site you have the opportunity to market your own services along with the general content. In the case of design blog you can make your reader or potential client aware of your abilities through your design. In this way your blog can act as your online business portfolio. You can also put your portfolio of previously done tasks which can be helpful in marketing your services.

Premium Price for Premium Quality

It is possible to charge your readers for your premium quality content. There are numerous websites which upload quality content and to let its reader read the complete article, they ask for a monthly subscription. This kind of monetization requires experienced and high quality content for which your reader feels like giving his money to you. The design blog can upload tutorials of different design software which can be sold once become popular.

Job Announcements

Finding a job through your blog can be a real treat for your readers. Job announcements are all time hit technique to increase your traffic as well as ensuring the reader to re-visit the site for more opportunities to look on.

You can contact to various job portals to post their jobs on your job announcement section by proving your worth through fancy statistical data of daily traffic. The task can be taken up to the next level by approaching for potential employers for specific industry keeping your traffic in mind to get more job advertisements.

You Tube-ing

You Tube is the biggest video data platform with videos from all around the globe. It is easy way to make your design blog look more fancy and furnished with variety of content. According to the nature of your blog you can upload videos embedded from You Tube. These videos can be interviews of famous designers or artists and also tutorials which will certainly give your blog stats a boost as people find videos more interesting than reading the content.

Reader’s Opinion

All the above mentioned methods will certainly give your website a good boost in traffic and some weight to your pocket. The increase in traffic can give you benefit in so many ways. One of its benefits is to let your readers respond to paid surveys. There are various paid surveys available which you can post on your blog and with every complete survey you will get paid. However, in order to have those paid surveys you need to have subscription of that paid survey site.

Reader’s Contribution

Putting a donation button on your site does not harm you but gives reader an opportunity to support your blog through their generous donation. This is very good and easy way of earning some money. The reader would like to support you if you are supporting a particular cause or you have been vocal about some social issue.

Sell Design Templates

Design websites can really take advantage from this technique by putting up various design templates or Word Press themes for sale. Here you can benefit from a huge number of new bloggers looking to buy some fancy templates for their websites.

E-Newsletter

It is new yet very useful technique to keep your reader updated and having one more opportunity to earn money from your online business. In your e-newsletter the chances of selling the space available on it can earn you good money with less effort.

Usually, you just need to make a newsletter, put some very useful content on it and let your potential client know about its quality. The ad you will get from this technique will be dependent on the number of readers or recipients of it, so make sure you have the good number of readers to present before your client.

Final Words

The aforementioned techniques are not only useful in making money but these will serve to increase your page rank as well as traffic. The key to get benefit from all these techniques are to bring some extraordinary content for your blog. The content which should be novel, have your target audience’s interest and most importantly gives reader an insight about a particular issue or concept.

Earning money from your site is not difficult as long as you play good with words and kick every opportunity at right time to score a goal.

Happy blogging!

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Inspirations – Unforeseen Creative Print Advertisements

Vidiya — Fri, 01 Oct 2010 21:49:48 +0000

In this world every new and famous brand need some way for publicize their products for more aware of his business and product quality so we are here with some Unforeseen Creative Print Advertisements. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. These creative communication based advertisements creations have everything that takes an ad to be the successful one. The base, concept, idea, storyline and the design of these ads truly delivers the message and have the strength to create a buzz about their product/service.

I believe that in order to have a good marketing campaigned of any product or service humor is the route to take, people always remember something which brought a smile to their face, Such ads are true material for viral marketing, and thus attract lots of attention. Hope you all like really and will share your comments or experience.

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Time Management Tips for Freelance Designers

Arfa Mirza — Thu, 30 Sep 2010 18:04:46 +0000

Time management is very important in every profession; in fact it is the most vital element of professionalism. History may vouch for the fact that success comes to the people who have managed time better in their personal and professional life. You have to meet deadlines to be a successful professional and this can only happen if you are good at time management.

When it comes to freelancers, time management is of utmost importance. Unlike employed professionals, who have a regular job, freelancers have all day and all night to work – meaning plenty of lose time. Thus freelancers cannot afford to lose their track on time management. They have so many random projects and time management is very important for them in order to finish them all.

Freelance designers have a lot to deal with and since they are working on their own, they have to handle everything by themselves. They have to keep on looking for various projects, they have to deal with or meet with clients, keep a record of financial bills and a lot more. So, if they are not good at time management, chances are that they will lose a lot of potential customers and existing good clients.

Even a small job like designing business cards can take a lot of time, be sure to account for all your time and bill your client accordingly.

Following are a few time management tips for freelance designers. By following them, they can surely manage their time, work and other tasks easily:

To-do List

If you really want something productive from your freelancing, creating a to-do list is essential. You must enlist the most important things and prioritize the tasks that you have to do, first thing in the morning. Since designing is all about creativity, so when designers do have ‘creative revelations’ they start designing and forget every other thing around them. So by the end of the day, they realize that a lot of other tasks have been missed out. In such cases a to-do list can help freelance designers a lot in getting things done timely.

Fixing Your Daily Schedule

Working constantly can get boring, however; you need to realize that you can spend a calculated amount of time on relaxing too. You should divide your time and also make a schedule of your daily tasks. Remember, just because you are not reporting to anyone does not mean that you have to be disorganized. Fixing schedule is important but you will have to follow it strictly too. If you really want to be successful in your field, staying organized can be your key to success.

Multi-Tasking

Multi-tasking is one of the essential traits of a freelancer. You should be able to handle multiple tasks at one time. As a freelancer, you should have more than one project going on. Since approvals are required from clients, so when you are waiting for approval from once client, you can always work on the other projects and utilize your free time wisely.

Give Importance to Quality

Keeping a balance between time management and quality of work is very important. Even if you are in a hurry to submit the project and to meet the deadline, you should be able to take out time to check the quality of the work as well. Mange your time in a way so that you can always have time to double check your work before submitting it.

Time Management Tools

Easy and effective time management tools are available in the software market. You can always get one and schedule your tasks on that. Google tools are a great option for those designers who use Google almost everyday. In this way you can manage your tasks in a better way. Plenty of websites are available on the Internet especially for freelance designers to help them manage their tasks well.

Organizing Your Workplace

If you really have to work well, you have to act professionally even if you are working from home. Your work space should be well-organized and comfortable. A disorganized workplace is never comfortable to work on. You should have all the important tools that are required for your designing on the desk and everything else should be placed perfectly.

This will also bring out more productivity in you. Since designers are creative, creative people have their unique way to making their surrounding comfortable. You do not have to organize your work space in a boring way. You can always add on your favorite pictures and other decorative items just the way you like.

Have Your Own Deadlines

Because you would be working from home, chances are that you might end up working all the time or maybe you won’t work at all. You would have deadlines to meet but, you should have your own daily deadline too. For instance, you will not work after 6 pm no matter whatever it is. Finishing work at a decent time is important and don’t leave it to “next time”. But make sure you stop working once you have reached the deadline for the day and if you have learn something about time management till now, you would be able to meet your daily deadline.

Enjoy Your Own Time

Everyone needs relaxation, especially freelancers. You would only be able to manage time if you are enjoying some quality time away from work. Sometimes designing 24/7 can be very stressful. In such cases, one should leave work for sometime, get freshen up, meet friends and then get back to work with a whole new feel. Always keep in mind that you have to manage your work in a way so that it does not de-motivate you. An urge to continue working should always be there and it can only happen if you are happy with the way you are handling your work.

Avoid Excessive Usage of Social Networking Websites

Yes, they are entertaining, they keep you connected with the world however, and they are quite addictive as well. Once you log in to social networking websites, you end up wasting a lot of time on them and then your important work gets delayed. Do use them but after you have finished your tasks for the day so that you are not distracted from your work. These websites are a great way to relax but then again they are a major cause of time wastage of students and professionals as well. So, if you really want to manage your time, avoid logging into them every now and then.

Avoid Distractions

You have to be strict with your friends and family. Since it is not an office job, people do not consider freelancing as a serious job. Your friends and family might think that you are not working at all and they might disturb you at anytime of the day. Make sure you make them realize that you are working on some serious projects and even if they invite you on something, you need to avoid distractions while you are working. Distractions may delay your important tasks and once such tasks are delayed, the entire schedule gets disturbed and you cannot afford to do that.

Break down the Projects and Deadlines

If you have a lot of projects from the same client or if you have multiple projects, it is important for you to break down the deadlines and discuss them with clients. You cannot manage so many things in on go so why promise something that cannot be delivered timely. It will also affect the quality of your work.

The Bottom Line

Being a freelance designer can sometimes get very tedious and it can be interesting too. It depends upon your approach and they way you handle the time on your hands. You can always be good at time management. All you need is focus and planning. You will have to plan things once and later on just follow them.

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60 Treasured Historical Buildings Photography

admin — Mon, 23 Aug 2010 20:20:48 +0000

When we think of historical buildings we often think of castles and churches, but there’s much more to explore. Our towns and villages are brimming with architectural delights from banks to factories to inns and market halls, all waiting to be photographed outside and sometimes (if you’re lucky) inside.

These of all buildings and places unforgettable for those who have visit there even some of really want to see as desire, so we just make an showcase of famous Historical Buildings Photographs where many memories lives. Most experienced photographers took these beautiful scenes.

Hope you will share your views and memories about these famous places and buildings, we will try to share your experiences to all our respected visitors and readers if you share in comments.

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120 Unforgettable Sailing Vessels From Around the World

Vidiya — Sat, 14 Aug 2010 19:36:02 +0000

We are with beautiful sailing vessel photographs; sailing vessels have an complete history and always an luxury way of travel around the world. We just get an amazing collection and want to share with you all, because these are really beautiful photographs.

In a present-day world one can barely find something more romantic than a sailing vessel. Of course, a trip by sea is in itself extremely romantic, a sailing vessel, however, is a crown of the most wonderful romantic dreams. Hope you will share your experience if you have or can share your views about this beautiful showcase.

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120+ Gorgeous and Engaging Fashion Photography

admin — Fri, 13 Aug 2010 15:15:20 +0000

We sharing an beautiful showcase of fashion photography, which appearance gives us various ideas about this fashion industry. In these beautiful photographs you can see charming examples of fashion around the world. These kinds of photographs usually used for online or outdoor advertisements.

Kindly feel free to express your views on Fashion Photography and do let us know if we have missed your favorite one. We would try our best to include it in our next version of Fashion Photographs.

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70 Exceptional Creative Typography Desktop Wallpapers

Vidiya — Tue, 09 Mar 2010 16:49:50 +0000

We always present quality stuff for you respected visitors and readers, today we have some modern and latest typography wallpapers, we simply presenting beautiful and inspiring to look at I think, typography art to desktop wallpapers seams to be quite common and it gives us a good opportunity to have a source of stunning typography inspiration in a place where we wont forget to look at it.

We select some beautiful typography desktop wallpapers most of them will part of your desktop long time because you may never seen this listing before as we struggle to find that amazing roundup with full of creativity and writing art.

we offering Conspicuous typography wallpapers for your beautiful typography desktop, you may get idea about graphic designing, inspirational idea, creativity, abstract art and text effects, we hope you will share your ideas and comment that will entertain in our next edition.

Colors Typography Wallpaper by ~littleboxofideas

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