How to Market Your Facebook Page Without a Real Budget

Facebook has become the most recognizable brand on the internet. According to various sources, half the world’s population is on the platform. What does this mean to you as a business owner? Well, it should be obvious. An unlimited number of potential customers. However, starting out can be a bit of a problem, especially if you do not have funds to spare. And while cheap does sound attractive, nothing beats something that is free. These tips will not cost you any money.

Use Canva to Create a Catchy Cover

Or any other tool that is free. Even though a professional designer will do a better job, new pages do not have to go all-in with their branding. The internet has plenty of tools that help you design things on your own, Canva being one of the most popular among them. Even if you do not have any experience designing Facebook covers, there is a layout for them on the website, so you will not have to second-guess whether the dimensions will work. The templates do not cost anything, and the final product will depend on the time spent working on it.

Growing E-mail List

Growing E-mail List

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Facebook is great for marketing purposes, but do not forget that being in charge of your followers is impossible. Even if you are actively communicating with the audience, Facebook has filters and algorithms to limit that. That is why it would be worth storing contact information by building an email list. Given the GDPR restrictions, you will need their consent. Something like a subscription for a free course could work great.

Connect with the Audience

Plenty of pages have “dry” posts which have nothing but general information. It does not incentivize the readers to participate in discussions. At least not in an active way. To turn things around, ask your fans questions, make polls, and actively participate yourself.

Facebook Stories

Continuing with the content diversifying, Facebook stories should also be one of the things that pages need to use more often. Stories have been steadily rising and replacing a regular Facebook news feed. It is difficult to tell why exactly this is happening, but the users prefer it for some reason. Oberlo.com has an in-depth Facebook stories guide for you to read.

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Facebook Insights

Figuring out which posts are doing great and which are not is difficult. Especially if you want to look at everything from a broader perspective. Thankfully, Facebook Insights can help with this problem. This personal “advisor” reveals which of your posts are doing great, allowing you to plan further content accordingly.

Image Quotes

Image Quotes

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A little bit of motivation has never hurt anyone. People like to see inspiring messages all the time, and coming up with some yourself is quite easy. You have seen plenty of such images on Facebook, and they continue to be a trend among all demographics.

Promos, Deals, Giveaways

It should not matter what kind of business you are running for this particular part. Even if you are unable to organize a giveaway for a product, try to get through to the audience with special offers and deals. Of course, it is much better when you can actually organize a contest and invite them to like, share, and comment on the post, making that the only way to participate. Even so, as long as there is free stuff or discount involved, people will be more than eager to join, even if it is not something that they necessarily need themselves.

Promote the Page Elsewhere

There are a lot of ways that you can promote the page outside of Facebook. This helps with growth. Other social media sites like Instagram, Twitter, and Pinterest can do wonders for visibility. Also, try sharing your content on Reddit and Quora. These two, in particular, receive a massive amount of traffic every day, so you can expect to be noticed by at least some people.

Be Consistent

Be Consistent

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To ensure that your audience remains loyal, you need to be consistent with your posts. If you believe that you will miss a week or two, prepare the content in advance and set it up using automation tools. Also, Facebook and social media, in general, are not staying in the same place. This means that you will have to adjust and learn in order to keep up with the trends.

It always helps when you can invest some money into a marketing campaign. However, Facebook is one of those tools that do not depend on money as much, especially if you are eager to learn and commit to a natural expanse of your page. Follow the tips above and it will not take too long before you can reap the fruits of your hard labor.