Since the introduction of the Internet we have all become more and more accustomed to reading publications online. Gone are the days when you needed to call in at your local newsagents to pick up a newspaper, and maybe a magazine, for your day’s reading. Now you can simply go online and get all of the reading material you want, at your fingertips.
Bearing all of this in mind, you can see why many people are convinced that the growth of digital media is leading to the death of traditional print; but is it really? We are going to take a look at how digital content has affected hard copy printing and publishing and whether there is a future for traditional printed material.
What effect has digital media had on traditional print?
There is no doubt that the availability of online content has led to downsizing in the traditional printing industry. Some publications now only have an online presence. The printing industry as a whole has had to rationalise its production and make budgetary and personnel cuts. All of this may sound like a lot of doom and gloom, but that is not the whole story.
Although the face of traditional printed media has certainly changed, it is most definitely still around and it seems news of its death may have been a little premature. Many people still opt to purchase a newspaper or magazine in the traditional manner. There are also many free newspapers in circulation that rely on advertising for their existence and are very popular with commuters who take in the day’s news on their way to work. Printed magazines are also often popular in niche areas where the amount of available online content is limited. So what does the future hold for digital media and traditional print?
Looking into the future
Over the last couple of years the situation with traditional printed material seems to have stabilised somewhat, especially when it comes to books. It seems that traditional print is here to stay, although in a somewhat changed industry. That being said, digital media are also around for the long haul. Creating online publications like flipbooks is something that anyone can now do.
If you want to take a look at this area of publication you can contact cliffx for more information. This means that the proliferation of content online will continue to grow. The main challenge for online publishers is how to best use online advertising to monetize their content. Readers have become ad savvy, so publishers have to be increasingly subtle and clever with their use of advertising.
It seems that both digital and printed media face challenges in the future, but it also seems likely that both will survive and continue to co-exist. This is not a bad thing as it means you will continue to have the ability to check out the daily news online while continuing to purchase a newspaper or magazine to read on your lunch break.