With the e-commerce market continuing to grow at a frightening rate, there as never been a better time to invest in a professional and well-presented website. This an achieve everything from underpinning your brand’s online visibility to converting sales, so it is crucial that you create a viable website that affords your business a fighting chance.
- Include a Polished and Professional Logo
Consistency and quality is crucial for brand recognition, particularly in the crowded online space. Brands that feature a consistent and professional logo prominently on their website have a greater chance of success in their chosen market, especially if they use a high-resolution graphic or image and embed a link that takes visitors directly to the homepage for ease of navigation. The Mercedes-Benz website is an excellent example of this, and one that other brands could learn from.
- Use intuitive Navigation
We have just touched briefly on the importance of easy navigation, but this is a theme that must be continued throughout your website to create a fluid and seamless concept. Take the Inspire Business Concept Solutions website for example, which provides secondary navigation options underneath the primary menu and offers a more seamless customer journey. You can also include navigation options underneath in the left-hand margin of the site.
- Choose fonts that are easy to read across devices and browsers
Font is another key component and graphic element of your website, and ideally you should focus on implementing a small and well-defined typeface that is no less tan 11pt in size. Minimise the variation in fonts too as this aids a quicker loading time for individual landing pages, and avoid the use of large-scale fonts that will not read well on mobile or tablet devices. If you want an example of how this is done, check out the Titanbet Casino UK website (particularly its home page).
- Design every page as an individual landing page
While each page on your site should form part of a fluid navigation experience and drive brand consistency, you also need to consider every single landing page as an individual entity. After all, while users will often enter your site through the home page this may change as your SEO ranking improves and your blog gains traction. So, include key brand information on each landing page, helping users to make informed decisions regardless of how they enter the site. ShoreTel is a brand that have done this well, so this is a good example to follow.
- Use responsive design
This is a no-brainer, especially given the plethora of devices through which your website can be used. With mobile (and particularly tablet) use rising significantly, you must invest in a responsive design that automatically adapts to how your site is being viewed. Wixon Jewellers has created a site that adapts automatically depending on the device or browser on which it is being viewed, optimising the user experience and simplifying their online journey.