Print on Demand (POD) is not just a great idea if you want to bring down your overheads or survive in recessionary economics but is a great idea no matter what. Why, not make optimal use of the potential of digital technology and make your printing efforts more demand centric and cutting edge with POD. You’ve got two choices. Either take the same route as other companies are doing, who do not have a printing strategy in place and who give bulk orders; or use the latest technology to place a print order only when you have need of printed material. If you choose the former, you aren’t really doing anything different and might be succumbing to high printing costs, wastage and get caught up in long unnecessary delays. But, choose the latter and you experience a slew of benefits.
Let’s take a closer look at these benefits:
One of the biggest benefits of POD is that it eliminates the need to have an inventory of print products. There are two major problems with having a huge inventory. One is that it throws the doors open for wastage, and it also leaves very few options open if you want to change the design of particular collateral that you’ve printed in bulk. You either throw away that print product or you just use it the way it is. On the other hand if you subscribe to a POD approach, you do not have an inventory of printed material and therefore you only print what is needed. This also means you can make any necessary changes that you see fit while placing a new print order. You do not compromise on your printing requirements at all.
Fast Turn Around Times
As a business, you don’t want to be subject to endless delays. You don’t want to get caught in a cycle of discussions with your printer determining the design layout of the business card or brochure you want printed. Add to this the endless back and forth that sometimes happens between a printer and client because the printer’s made a mistake or there is some miscommunication on the part of the client, and you have a situation that is tailor-made for endless delays. POD gets rid of such delays.
A Scalable Print Model
You can scale your printing requirements up or down as needed and what’s more you face zero problems while doing so. The idea behind POD is to make things simpler for a business and be in charge of its marketing collaterals. For e.g. if you’ve given a print order of a 100 business cards in the month of January but want only 50 cards in February, this isn’t going to be much of an issue.
Lowers Printing Costs in the Long Run
The fact that you are subscribing to POD model for your business needs means you have the option of printing only the minimum printing material your need; you also benefit from cutting plenty of associated costs of printing apart from actual printing itself. But, you must ensure, you stick with on demand printing over the long term to accrue a cost benefit from it.
You are more in charge of your branding
A brand is also made of its physical marketing collaterals, and these need to be printed to perfection. POD also offers you a personalization benefit that ensures you are in charge of how the design of the print product turns out. So, effectively you are in charge of your branding. You aren’t depending on anybody but yourself to get the branding right. This is the kind of control that businesses want over their brand identities. Something, they need to get right at all times.
Why POD in 2014?
It makes sense to use new technology, because of all the benefits associated with it. The New Year brings with it a slew of new challenges and you need all the help you can get; you also need to look for new opportunities that will help your business become more results driven. The use of the POD will help you leverage plenty of its benefits which will help you fuel strategic business growth. Every business chooses to work with a new technology purely on the brunt of the value it brings to the table.
The use of POD should be seen through the same prism. If you believe the advantages of POD are good for you, it must be your printing technology of choice this year. The idea is to make an informed decision while choosing the printing technology you want to work with. Do not get into it because others are doing it, but because it will bring in some tangible results for your business.
Author Bio :
I am Ekta Jain, enthusiast writer and blogger working with Design’N’Buy- leaders in web2print turnkey solutions and online design software lab. I love to write and share tips on various aspects of designing and printing personalized products and ecommerce tools.