Whether it is painting or drawing, creating artwork helps you express yourself and may even be therapeutic. However, if you want to make a decent living in the art field, you have to start selling your artwork. It definitely is not easy at first and will take a lot of work, but it is not impossible to make a living with your artwork. One of the best ways to sell your artwork is through the Internet. At first, it may seem intimidating to put your art online, but it is really not so daunting, especially if you have experience selling art at shows. Here are eight tips for selling illustrations online.
Take Great Photos of Your Artwork
It is absolutely crucial to take great photos of your artwork if you want to sell it online. People will not be able to see or touch your artwork in person, so they will definitely want to see clear photos of it. If you have to invest in a professional camera to take photos of your artworks, it is well worth it. If you don’t want to do that, you can always hire a professional photographer to take great photos of your art.
Create Your Own Website
In this day and age, many people have websites, even artists. In addition to including photos of your artwork, you should have an About Me and Contact page. This way, people can learn a little more about you and be more enticed to buy your artwork. When people want to search for art online, they might just come across your website and check out your artwork. Your website does not have to be anything fancy; it just has to have a clean layout and be easy to navigate.
Market Your Website
If you want people to find your website, you have to do some marketing. Start off by creating a page for your artwork on Facebook and leave a link to your website. Tell all of your friends and family members about it so that they can spread the word. Another social network you can use is Pinterest. On this social media site, you can post pictures of your artwork and list a link to your website next to them.
Another way you can sell your illustrations online is to join Etsy. It is a great e-commerce site for artists and is absolutely free to use. You can easily create a profile and sell your artwork on the website. Do not forget to list a link to your website on Etsy to drive some traffic to your main site.
Join Online Artist Communities
There are online communities for pretty much anyone now, including artists. Examples of great artist communities include DeviantART and Art Brokerage. On these sites, you can sell your artwork, but you should know that the site will take a commission of the sales you make.
Start a Blog
Consider blogging about your artwork. Starting up your own blog is completely free and is not difficult to do. If you start a blog and use the right keywords, the blog might get picked up by search engines and more people will read it. Try to update your blog at least once a week. It can be difficult to think of topics all the time, but you will get the hang of it. For example, you can write a blog about how you got started as an artist. You can also write a blog that provides tips on how to improve your drawing skills.
Create a Mailing List
If a customer provides his or her email after buying a piece of your artwork, add this email in a database. Soon enough, you will have dozens of emails in your database, and you can start sending them friendly emails once a month that includes photos of your recent artwork. It might seem that doing this will annoy most people, but it does not have to. If you are very friendly in your emails and are not too pushy about selling your artwork, most people will not mind.
Do not Forget to License Your Art
It is extremely important to license your art before putting it up online. Licensing is a way to prove that artwork belongs to you. If you do not license your art, some people might not believe that it is truly yours.
Selling your artwork online is a gradual process and will not happen overnight. It takes time to make a name for yourself, so you have to be very patient. If you follow these helpful tips, you can definitely make money from selling your illustrations online.