Your Website is Your Number One Marketing Tool

We’re all very aware of the fact that we live in a digital age with smartphones, tablets and other technologies taking over our lives. Everywhere you look there is someone with a phone in their hand or tapping away at a touchscreen device, so much so that it seems as if conversation is dead sometimes!

However, we need to remember that the ability to access the Internet anytime we like from anywhere we like means that our audience is there 24-hours a day, seven days a week, even if they don’t know it yet. Your website is one of the most important assets and needs to be given a great deal of thought and attention to ensure it is as relevant and up to date as possible in order to boost your awareness and increase both traffic and sales.

Creative agencies such as dhub regularly work with businesses of all sizes to ensure that sites are as vibrant as possible and investing in professional services is a must. Your website is now your number one marketing tool, leaving the days of handing out leaflets on the high street or putting adverts in newspapers well and truly into history. People today spend more and more time online, either on a desktop PC, laptop, smartphone or tablet so when it comes to thinking about the branding for your business you need to think digitally. Here are just a few things to consider.

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Branding. Getting the overall branding of your company and website right is essential. You may already have a company image or logo, maybe red writing on a black background, and this colour scheme needs to be emphasized throughout your site otherwise you lose that sense of identity.

Some people remember the companies they work with or buy from based on their logo, and if they see your site is a different colour, they’ll think they’re in the wrong place and you lose out on sales or investment. Considering the images you use, the content published on the site itself and the overall tone and style is also key as you need to remain consistent.

Compatibility. When working on the site, you need to bear in mind that people will be using different devices to access it. Some might be using a laptop, others a smartphone and the site will have to be adapted accordingly to ensure that all visitors have the same quality of experience on the site. It also needs to work across the various browsers, (Internet Explorer, Safari, Chrome and so on), to again ensure that all visitors have a positive experience with the site, encouraging them to return or buy.