Building brand identity for small business is a must for every small business owner these days. Forget about those million dollars companies that can absorb brand identity issues and errors. A small company needs to work very hard for branding the business. Branding is very important as it creates a trust in people’s mind about you and your service. People pay 2-3 times higher to the branding company than a small unbranded company. If you own a small business, then today let me share some of the vital tips to transform a small business into brand identity.
Do you think that your brand identity is limited to your Logo design? Well the answer is a big NO. Branding the business plays important roles in the growth of your company, and branding has lots important rules.
First thing first:
Before proceeding to anything, the first thing you need to consider is your audience. I am sure; you have a business plan, where you had mentioned about the audience you are going to target. Well, it’s a bad idea to target Tall people, if you are selling an Ebook that teaches how to become taller in one month, isn’t it? So in order to brand your identity you should take the audience among yourself.
Your website and its elements:
Every small or big company has its own website to showcase the services/products. If your website doesn’t have remarkable design then hey you are discouraging your customers. Think if you are going to sell denim jeans while wearing stain jeans. Isn’t it pushing lots of negative impression to your customers? Yes it is, so your website needs a remarkable design as well.
The importance of Logo Design:
The tiny piece of small shapes has lots of in it. Yes, your logo is the most prominent and active object which your customers see a lot. You should consider a highly professional, yet effective logo for your business. There is something more about logo design, but I am not here to tell you about logo design, rather to teach you How to transform a small business into brand identity.
Choose your Brand Color:
Before designing your website and your logo, you should research your audience and the color accordingly. Because, color has emotions according to the ages of peoples. Take an example of Yellow with red of McDonalds, Red of coca-cola and Green of starbucks. These companies wisely choose their brand color and then they use those colors in every of their designs. This makes the brand more remarkable. And you should never change your barnd color, once it is established. Do you like to see the logo of coca-cola in Blue color, or the McDonald Logo in Purple color? Absoultely, No.
Choose your Business name effectively:
Amazon, Microsoft, or Pepsi, when you hear such names, you immediately get to know about these comapanies products or services. Because these name are highly attractive to their respective fields and billions of people know about them by just hearing the name of the company.
Your products/services are part of your brand:
Well everything is ok with the design, logo, website etc. But your products/services are the most important part of your business brand, HOW? Because it is the only thing which customers/people are going to use. And it has some emotions attached. If I need a Fast food, I would definitely move to the nearest McDonald hub, aren’t you? Or If I need to search lots of wordspress theme, then I prefer to go for Graphicriver to search my desired WordPress or any other theme. These all things are attached with the human behavior.
Let consider if you want to rank your website on Google, you might immediately choose SeoMoz service or if I need to buy a cheap domain I will go blindly for Godaddy.com, This is how your products/services work as a brand identity. So, in order to cope up with these, your product should be unique and something that can stand out from the crowd. No matter in what business you are.
Does Tagline work?
I have seen many companies that are not using Tagline along with the business name. Some companies consider Taglines and some ignores. But if you want to build your brand I would recommend choosing a proper Tagline for your business. So that whenever someone speaks about Nokia they should know, Its “Connecting People” Or when someone talks about apple they should know “Think different”
The tagline should be written something good in the mind. Or it will ruin your business as soon as it was created.
Some don’ts while branding a business:
Here I am sharing some of the don’ts which you should not do while branding your small business. Go ahead and read it till you see the last Full stop.
Changing Logo every now and then:
Changing logo of your business may harm seriously on your small business. No, the big companies can absorb it because they spend millions to recover the harm. But you are not eligible to spend at least millions, right? So, never change your logo, once it is publically famous.
Don’t Change the brand color:
You would not recognize the McDonald hub, if their wall paint was in Blue color, Am I right? Yes I am, because the McDonald lover already has in their mind that when they are going to search for the nearest McDonald hub, their eyes keep thinking about a yellow color board with Red McDonald Logo on it.
Getting in cheap and dirty Promotion:
Calling 100’s of people everyday isn’t the way to promote your business. Nor buying advertises space on some low quality websites. Stop being in these, these are probably time wasting Practices. And build your profile by some decent Promotion and branding.
Think about what kind of promotion would be relevant to your business. If you are selling shoes or food and beverage products, are you using a a large cardboard or point of sale display, what are the best practices for your industry?”
These are some of the tips through which you can increase or grow your business brand identity. Hope you liked the article. If you have some more tips then don’t forget to share with us.
This article is written by Ifham khan, who wrties on behalf of iFlexion, a company where mobile app developers provide App developing services.