Case Study - How can One Make the Web Design Blog Posts more Original?

Warning: by reading this post, you probably won’t learn a new technique that is useful and it’s highly unlikely that you will rich your arsenal with fresh knowledge. In spite of that, I really recommend to carefully read it and share your opinions with us, related to the issue debated.

Some days ago, I submitted an article to a blog owner in order to publish it (of, course if he appreciates it as having the same standards as the previous posted). I am not modest but, from the beginning of the year until this moment, I have published more than 100 articles related to web design & freelancing and his reply purely amazed me: “this isn’t unique, we cannot accept it”. I considered the article emailed being qualitative and interesting and the answer really scared me, maybe I am out of fresh ideas!

I reflected on this issue and, finally, the conclusions deducted were simple and somehow sad: nowadays, it is hard or almost impossible to offer originality unless you are a master both in blogging and in your field. The web design blogs assure, on a daily basis, very good posts that attract the visits of interested people and, in addition to the multiple ways of monetization, this community is transformed slowly in a real industry. As a room contributes to a small part of the profit of a hotel, the same, a post may be the source of a part from the total income of a blog owner. The wish of being the best and the necessity of being profitable pushed up the limits of bloggers and this is very beneficial for the readers of the precious online resources. This fabulous growth of web design blogs created a still incipient problem, but with great implications: the topics of web design were completely debated and any unique idea is a chimera.

In fact, this was the big problem of my rejected post; it could be a good post, full of good tips, but definitely a too much discussed topic. Am I totally outdated or the thoughts above are true? I believe that there are two big evidences to prove that I am right.

1. Too many blogs, too many posts, the same subjects

1. Too many blogs, too many posts, the same subjects

Each day, some new blogs are created and other tens of posts are published especially for web designers. In this context, the bloggers are hired to write more and more, but strictly related to this field and some adjacent ones, therefore it has become more difficult to come up with novelties. The skeptic ones will state that the web design is a dynamic entity that evolved from its beginning with an impressionable ratio. Personally, I consider the ratio of web design evolution still unsatisfactory to the avidity of the bloggers to offer something new. The best example is the countless number of posts treating the new versions of HTML and CSS (fifth, respective the third).

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2. The lack of time

2. The lack of time

In order to be more profitable, the blog administrators need to publish constantly, even on a daily basis. These requirements don’t allow too much maneuvering space to the bloggers, it’s clear, everyday there are needed many and many interesting posts while the day has the same length of only 24 hours. The top class bloggers are handling this growing demand, and still manage to offer both quality and quantity; now I really hope to appreciate any original post.

Once this problem has been accepted, the next step is to take action, learn how to write to attract the visitors, to make them to come back or why not, to subscribe. To solve the dilemma I ask for your interesting ideas, once again I beg you to make this post not just worrying, but also useful. Here are my points:

3. Compensate with usefulness and quality

3. Compensate with usefulness and quality

It could be a solution to write posts that are really helpful to the readers and the quality of the information to be higher than what other blogs contain. Apparently, it’s a wonderful solution but how can you realize it? It’s clear, an expert web designer may offer interesting points of view over many issues, but could he do it daily or almost daily? Does he have enough time? I believe that only few succeed…

Anyway, this binomial has a great influence in the overall rating of post so quality and usefulness is mandatory, not something special, and just common.

4. Create an eye-catching title

4. Create an eye-catching title

A post may be full of interesting tips but once visitors don’t read it, everything is in vain. The first concern of any blogger is to create a title to express the uniqueness and importance of the content; if you have asked yourself, why are you reading “7 golden rules”, “8 precious tips”, “10 do’s” etc.? … Now you have the explanation.

5. Insert something from you

5. Insert something from you

An original post, that can’t be copied or viewed on another blog before your posting, is to offer your personal states and reasons (as in this post, I am not modest, but…). Really, it does not matter if the readers agree with your opinions; you must stipulate that it is only your opinion. In this case, strong controversies may be born, that have as result a higher number of active readers. My personal tip: don’t worry about negative comments, we are all different!

Finally, I wish you to find the best posts and resources but try to be patient with all the bloggers and not treat their work only by judging them superficially.