It’s an age on internet and technology and lots of people earn their bread from this resource, we can say that without of any doubt that internet and technology is also a source of survival for many people. Just imagine how’s our life without technology? We cannot spend even a single day without technology because we have easiness in our life just due to technology similarly it’s also a part and parcel of ,many other field like printing, flyers, brochures, postcards, business cards, posters, booklets, rack cards, calendars. If we are talking about technology then how can we forget about Google it’s a great search engine.
Today I’ll explain you deeply about Google Analytics, it’s also a very good service of Google or we can say that Google Analytics is the part and parcel of your websites and it’s also black and blue useful for your website. With the help of Google Analytics you can examine your website in very good manners. For example on this occasion of New Year and Christmas a person sale you an ad so, with Google Analytics he is able enough to examine the traffic of its ad very deeply for example he can make sure that the traffic come on this ad from which part of the world. Similarly you can also examine your website very keenly through this resource and it’s not the one and only in relation to its services there also so many paid campaigns on the subject matter. But now the company announced a new version of Google Analytics and today I’ll provide you essential tips & tricks about new Google Analytics features. So, it’s my minor effort to provide you something special which is related to Google Analytics that you can see below steps.
First of all we’ll talk about the Dashboards, so Dashboards got a much looked-for service in the new GA. For the reason that users are now able to create up to 20 personalized dashboards, developing widgets and formats that formulate the most intelligence in favor of them or their company as well. On behalf of instance, each company department could build up its own separate dashboard to rapidly access site presentation and statistics that relate to department goals. Keep in mind: Dashboards can just be shared by users on the same login. At a minimum, these four widgets would advantage the average user.
Visits – Timeline (can also include Metric)
Goal Completions and/or Transactions – Timeline
Source/Medium – Table
Bounce Rate – Timeline
2. Keyword Clouds
More willingly than viewing an extensive list of keywords to spot trends, users now is capable of weigh up a keyword cloud. Because this cloud builds it straightforward to visualize top keywords support on different user-selected criteria, including visits, bounce rates and pages per visit as well.
3. Real-Time Data
We can say that Long ago, Google Analytics data was usually postponed up to 24 hours later than the visit. On behalf of the first time, now GA presents a real-time data way out. Through its real-time reports, users are able to view the movement on the site as it comes about, drilling into the top dynamic pages, top referrals, keywords and geographic locations driving the traffic. Into the bargain to monitoring present doings on the site, these reports can furthermore be used to test campaign tracking prior to launching campaigns.
4. Site Speed
On the time When Google has released this report more than a few months ago, it requisite additional code to be added to the sites. At the present speed reporting is standard on GA, and doesn’t require extra code. You can use the site speed reports to obtain information on the subject of average page load time. A slow site is able to have a negative effect on quality score for paid search, so visits can cost more to a slower site. Google has also pointed toward that site speed might be a significant feature in organic search rankings. Additionally, a one-second holdup can result in a 7% reduction in conversions. Make use of this report to monitor site speed and keep away from these matters.
5. Search Simplifies Navigation
Now GA has been made active menu search, an extraordinary usability update this tool formulates it easier on behalf of users to rapidly navigate to the proper report. So, Google furthermore created an account search that allows users in a straight line access the correct profile, more willingly than scrolling through hundreds to locate the right one. GA in addition established the capability to switch between numerous profiles while staying with and maintaining the settings of the similar report. Until that time this could just be done to make use a Firefox plug-in.
6. Webmaster Tools
At the present the new integration incorporates Google Webmaster Tools data into Google Analytics to make use this tool; users are able to get an improved sense of which Google property (web, image, local) drove site traffic. Similar to statistics provided to paid search advertisers, Webmaster Tools makes available impressions, standard position and CTR data for GA. Even though the numbers are not 100% correct, they can be used to assess relative trends and to make available insight into data lost because of Google’s search update. Even if the Webmaster Tools report is in Google Analytics, it’s some degree of to a single part of GA.
7. Social Engagement
We can say that the use of Google Analytics to track how visitors interact socially through your site a 2010 study showed 54% of small and medium-sized businesses said they previously make use of or plan to use social media, and 17% planned to add to their social budget again from 2010 to 2011. By further companies making a push for social, it seems right to examine social site interactions.
On the other hand GA’s new social reports goes kaput how many of a site’s visitors are socially engaged through the site, itemizing which social source and action took place. That way you can determine how many of your visitors +1′d site content vs. how many Liked it, in addition to the pages that prompted this social deed. So, Social plugins ShareThis and AddThis with no trouble integrate with Google Analytics, passing info on social communications back to GA through minimal variations.
8. Visitor Flow & Goal Flow Visualization
Now the Flow Visualization was made known in October, but just in recent times started rolling out to most users. Flow Visualization consists of two reports: (1) Visitors Flow and (2) Goal Flow. The Visitors Flow report can be used to visualize the “flow” of visitors through the site, while the Goal Flow is a development on the original Funnel Visualization reports.
So, the Goal Flow report is in particular important, as it makes simpler evaluating a conversion funnel. At the present you are able to determine at which page people are abandoning their carts. After that improve the procedure and save the sales.
9. Event Tracking
Previous to this latest feature, whichever goal interaction through a site that didn’t effect in a new URL required to be tracked to use special code to generate a virtual pageview, which resulted in exaggerated numbers in GA. On behalf of the first time, Events can be used as goals. At the present users are able to without difficulty track these events with no affecting further metrics.
10. Multi-Channel Funnels
We can say that the Multi-Channel Funnels are a series of reports wished-for to help make available attribution information. I’ll also present you a example if someone visits your site first from a paid search ad, then from an organic search listing, after that from a link in Twitter, and finally from an email link. Among numerous analytics platforms, the credit goes to the last funnel, therefore, the email marketing campaign.
So, multiple reports in the new Multi-Channel Funnels let users to view additional back than the final channel and now GA explains each interaction a user had with the site in the 30 days prior to conversion. To use these reports, departments are able to take credit for their assists to conversions, and companies can create more up to date decisions in relation to which marketing activities have the highest ROI.
So, in the end we can say that Google Analytics is the most useful and valued thing which can provide you lots of benefits. If you like my effort please leave your comments in the below.