Revive Old Marketing Techniques for the Good of Your Design Business
Web designing and graphic designing has gained a lot of popularity in recent time. One of the major reasons behind its popularity is increased usage of internet all around the world. Anything that is associated with designing and online world has to face a lot of competition in today’s time to survive and to be a success. In order to be successful, you need to get noticed in the online design world. The new marketing ideas and techniques can cost you a fortune so if you are new into this world, you obviously cannot afford to spend a lot of money on marketing your new business.
Maintaining a business through call-to-action marketing is not an easy thing, especially for freelancers and design business newbie. Therefore, if you cannot afford (or are not comfortable with) new marketing ideas, you do not have to worry as you can definitely find other ways to generate business without having to spend too much. Obviously, there are plenty of online marketing ideas available to whoever has access to the Internet, however, if you want to opt them, you will have to face a lot of competition as well. Print brochures and hand them out at networking events.
In this article we will be discussing a few old marketing techniques which will help you in finding and generating business and that too by not following the typical marketing strategies.
Get Attention, but Get It the Right Way
As a designer, the whole point of running a marketing campaign is to get potential leads which can transfer into real clients. There are a lot of ways to go about this. A few ways will be more challenging and yet less effective and a few ways can be more effective and less challenging. These days a lot of designers get attention by sending emails or by making an effort to improve their rankings in search engines so that they can noticed. If you will follow these, you will obviously have to face a lot of competition and some employers are fed up of receiving emails that they might not even notice what you have to say in the email.
The best thing you can do here is to gather your data online and then work on it offline. A lot of designers will ignore the importance of yellow pages. You can generate a lot of business from there so look for relevant contacts in yellow pages online and then contact them offline via cold calling. These people do have the budget to invest in designing and marketing. All you need to do is pitch carefully.
Make Sure You Get To the Right Person
Getting a list of potential clients does not mean your job is done. In fact your job has just started because getting a contact number is easy; contacting the right person is hard. If you are trying to contact someone with a small business, you might get a hard time getting in touch with the concerned person. The reason is that these companies are contacted by marketing services on regular basis. So, at times you will find yourself rejected even before you have talked to the concerned person.
You can always use official networking websites such as LinkedIn to find the correct person. Once you get it touch with owners or managers, things will get real easy for you.
Do Not Ignore the Importance of Cold Calling
Most people would prefer to ignore cold calling because hearing NO all the time is not an easy thing. Since designers are not telemarketing sellers, at times, they do not know how to go about explaining their services which is why they have to end up hearing a big No from the client. You do not have to be afraid of No. In fact try explaining the benefits they will get by having an online presence and keep things as simple as possible so that your clients can understand them easily.
Since you are calling them, it automatically makes you the person in need so they have the upper hand. You need to tell them that an online presence can prove to be really beneficial for their business and will generate new customers. However, the key is to not annoy them by getting into too many details. All you need to do is make them understand the importance of having an online presence and how it can help them grow their business. Leave the decision up to decision makers.
Don’t take Referrals for Granted
As mentioned earlier, generating new business leads is not at all an easy thing. Referrals might be an old fashioned marketing strategy but it can definitely help you in improving your new design business. Whenever you get a project, you need to put in all your efforts in that project. If you are giving your client a good project, you will get referrals anyway. However, do not wait and assume that a client will refer you to someone.
You can always request a satisfied client for those referrals. Do not sound pushy or needy but this is one way which will help you in generating a lot of new leads.
Newsletter – An Effective Source of Marketing
This is one of very good marketing strategies to keep yourself in front of your clients. Also, it is a great way to keep your clients updated about any new changes in design world. If your clients are facing any problems, you can always provide them with easy solutions or other tips to avoid any inconvenience. Online newsletters are a great way to generate leads for your business.
Direct marketing was the most famous marketing and advertising techniques a decade ago. Ever since the online marketing has been introduced, people have forgotten the importance of brochures, flyers, post cards and business cards. It can be very useful even now. All you need to have is the right direct marketing campaign and you can attract a lot of potential customers towards you.
First of all, you need to identify your target market and the target areas. Then you can draft a pamphlet to give to the customers informing about your services. You can always get these pamphlets hand delivered to your clients. This is one of the best ways to get noticed and to tell people that you exist in the marketing with the special services.
Visibility is the Key
You will obviously get more projects if your name is visible to clients on day to day basis. If you are able to get your name out in the market, you have taken your first step towards becoming successful. Bulletin boards, brochures, flyers, posters, post cards and other such marketing tools are being ignored these days however; they are one of the best ways to attract your target market. You will have to spend some money in this kind of marketing but you can always get these marketing strategies on lower prices. All you need to do is to get to the world out there.
History repeats itself and so do marketing techniques. Several marketing surveys conducted by marketing practitioners all over the world claim that the old-fashioned marketing techniques are the purest and have a greater impact on the consumers. The tips mentioned above revive the patterns of old-fashioned marketing and can generate a great business for you without spending your hard earned money on ad agencies. You need to have a good strategy with all these techniques and these Old-Fashioned Marketing techniques can supercharge your design business for sure.